Hi, i’m britt
I've spent more than 15 years at the intersection of data, strategy, and results—and I've learned that most marketing problems aren't really marketing problems. They're gaps. Gaps in strategy, in measurement, in execution, and in the connective tissue between a great idea and actual revenue.
That's where I come in.
My career has taken me from digital PR and social media strategy in the early days of the discipline, through senior leadership roles at agencies and health tech companies, to where I am today. I operate as a fractional digital director and strategist for businesses that need senior-level expertise without the full-time overhead.
I've led digital strategy for healthcare and wellness brands, direct-to-consumer companies, and growth-stage businesses. I've helped generate more than $940K in annual new business revenue, driven 40% year-over-year revenue growth, and contributed to $453M in economic impact through strategic digital initiatives. The results are real because the work is grounded in data and not gut feelings, not trends for trend's sake.
My approach blends performance marketing, omni-channel media planning, lifecycle strategy, and analytics into a clear, cohesive plan that actually gets executed. I hold certifications in data-driven planning, B2C marketing, and HIPAA compliance for marketing — which means I can go deep in regulated industries without slowing down.
I work best with teams who are done with campaigns that "almost worked" and are ready to build something repeatable.
Our Approach
I don't come in with a templated playbook. Every engagement starts with understanding what's actually happening in your business, where money is being left on the table, where your marketing is leaking, and what's quietly working that nobody has scaled yet.
-
Before strategy comes clarity. I've developed my own set of platform-agnostic digital performance audits built from 15+ years of pattern recognition across industries, channels, and business models. These aren't generic checklists. They're structured frameworks designed to quickly surface what's working, what's broken, and where the real revenue opportunities are hiding, regardless of what tools or platforms you're running on.
-
Not a deck full of buzzwords. A working strategy with clear priorities, defined KPIs, channel recommendations, budget allocation, and a timeline. Senior-level thinking, built for how your business actually operates.
-
Strategy without execution is just expensive advice. I stay close to the work, collaborating with your internal teams, agency partners, or creative resources to make sure the plan gets implemented and adapted as we learn.
-
Every campaign, every channel, every dollar gets evaluated against outcomes that connect to your business, not vanity metrics. I build reporting frameworks that make performance visible and decision-making faster.
-
The best marketing compounds over time. I identify what's working, cut what isn't, and build repeatable systems that keep improving so results don't stop when an engagement ends.