Hi, i’m britt
I've spent more than 15 years working in digital marketing, and most of that time I've been trying to answer the same question: why does so much marketing almost work?
The campaigns ship. The dashboards get built. The decks get delivered. And then somewhere between the strategy and the result, something leaks. A handoff nobody owns. An email flow on autopilot for two years. A budget that keeps running because nobody has time to stop and ask whether it should.
Those are the gaps. And in my experience, that's where the growth lives.
I operate as a fractional digital leader for small businesses and the boutique agencies that serve them. My background spans paid media, lifecycle marketing, analytics, and digital strategy across healthcare, wellness, financial services, direct-to-consumer, and growth-stage businesses. I hold certifications in data-driven planning, B2C marketing, and HIPAA compliance for marketing, which means I can go deep in regulated industries where most generalists can't.
When a project needs more hands than mine, I bring in a network of strategists, creatives, developers, and media buyers I've worked alongside for years. You get me, plus the right people for the specific work.
Our Approach
I don't show up with a templated playbook. The work falls into five stages. Not phases on a timeline. More like jobs that need doing, sometimes in order, sometimes all at once.
-
Most engagements start with the wrong question. Not "what should we do," but "what's actually going on." I run a digital performance audit built from 15 years of pattern recognition across industries, channels, and business models. It's platform agnostic. It works whether you're on Klaviyo or Marketo, GA4 or Adobe, in-house or agency-supported. The output isn't a 60-slide deck. It's a short, honest read on what's working, what's broken, and where the real revenue is hiding.
-
Strategy decks die in inboxes. A real plan has priorities, KPIs, channel recommendations, budget allocation, and a timeline your team can actually execute against. I write plans the way I'd want to receive one if I had to run it myself on a Monday morning. Clear enough to act on. Flexible enough to adapt when something changes, because something always changes.
-
This is where most fractional engagements break down. The strategist drops a plan and disappears. I don't. I work alongside your internal teams, agency partners, or creative resources to make sure the plan ships, and to course-correct in real time when something isn't landing. If you're an agency, that means I'm the strategist your client never has to chase. If you're a business, that means I'm in the trenches with whoever is doing the actual work.
-
Reporting is where most marketing operations quietly fall apart. Decks that arrive late. Numbers nobody trusts. Metrics that measure activity instead of outcomes. I build reporting frameworks tied to business outcomes, not vanity metrics, and I'm honest about cadence. No promising a deck on the 1st of the month when attribution hasn't finished baking. We get it right by the 5th, and the team has time to actually look at it before the client does.
-
The best marketing doesn't peak during the engagement. It keeps paying off after. That means systems your team can run without me. Documented flows. Reporting that lives in your dashboards, not my laptop. Templates, personas, and processes that don't require me to be in the room. The goal is that by the time I wrap up, the work has its own gravity.